In this blog post I will be considering the audience for our media product and how we attracted and or addressed them throughout our film opening.
Ideal Person Profile -
Age: 17
Gender: Female
Interests: Horror movies, Shopping, Going out with friends.
Dislikes: Romantic movies, School, Cats.
Hobbies: Swimming
We think that this person would be the ideal person for the audience of our film because they are interested in horror movies which means they are more likely to enjoy it than someone who dislikes horror films. They are also in the middle of the target audience age range which means that the content is appropriate and won't be as scary and disturbing for them.
Who would be the audience for your media product?
We decided the certification for our film would be 15+. We thought this because the film consists of:
- strong violence,
- drug taking,
- dangerous behaviour,
- threat.
Also during our research we discovered that the top 15 rated film of 2015 was a horror. This shows that this genre typically has higher age ratings due to the content. We also found out that 15-24 year olds make up the largest proportion of cinema views. This means that our film is more likely to gain more views than an 18 rated film as a larger audience is available.
Both female and male audiences will watch our film, however as the main character is female we mainly targeted our film towards the female gender. We feel that this will attract a larger audience as many females who would not usually go to the cinema to watch a horror will feel more connected with the film and want to watch it.
How did you attract/address your audience?
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