In order to amass quantitative data on the Horror genre, we have referred to the BFI’s 2016 Statistical Yearbook as it is much more thorough than any survey that we could ever hope to conduct. In the BFI’s own words, ‘The Statistical Yearbook presents in one place all the available statistics on UK film and the UK film industry.’
Table 1 Films released in the UK and Republic of Ireland by genre, 2015 (ranked by gross box office)
|
|||||
Genre
|
Number of
releases
|
% of all
releases
|
Gross box
office
(£ million)
|
% of
total box
office
|
Top performing
title
|
Action
|
72
|
9.5
|
393.9
|
30.3
|
SPECTRE
|
Animation
|
29
|
3.8
|
210.0
|
16.2
|
Minions
|
Sci-fi
|
18
|
2.4
|
141.0
|
10.9
|
Star Wars: The Force Awakens
|
Comedy
|
166
|
21.9
|
135.1
|
10.4
|
Pitch Perfect 2
|
Drama
|
201
|
26.5
|
130.2
|
10.0
|
Fifty Shades of Grey
|
Biopic
|
10
|
1.3
|
83.4
|
6.4
|
The Theory of Everything
|
Adventure
|
12
|
1.6
|
75.9
|
5.8
|
The Hunger Games: Mockingjay – Part 2
|
Thriller
|
52
|
6.9
|
37.1
|
2.9
|
Taken 3
|
Horror
|
44
|
5.8
|
34.9
|
2.7
|
The Woman in Black: Angel of Death
|
Fantasy
|
1
|
0.1
|
21.3
|
1.6
|
Cinderella
|
Romance
|
12
|
1.6
|
12.8
|
1.0
|
Brooklyn
|
Music/dance
|
9
|
1.2
|
12.0
|
0.9
|
Into the Woods
|
Documentary
|
117
|
15.4
|
8.3
|
0.6
|
Amy
|
Crime
|
11
|
1.4
|
1.4
|
0.1
|
The Gambler
|
Western
|
2
|
0.3
|
0.6
|
<0.1
|
Slow West
|
Family
|
3
|
0.4
|
0.2
|
<0.1
|
A Christmas Star
|
Total
|
759
|
100.0
|
1,298.4
|
100.0
|
|
Table 9 Releases of UK independent films in the UK and Republic of Ireland by BBFC film classification, 2015
|
BBFC
classification
|
Number of
releases
|
% of
releases
|
Gross
box office
(£ million)
|
% of gross
box office
|
Top
performing title
|
|
U
|
6
|
3.3
|
16.2
|
11.9
|
Shaun the Sheep the Movie
|
|
PG
|
19
|
10.4
|
19.9
|
14.6
|
The Second Best Exotic
Marigold Hotel
|
|
12A
|
43
|
23.6
|
49.9
|
36.7
|
The Lady in the Van
|
|
15
|
92
|
50.5
|
31.0
|
22.8
|
The Woman in Black:
Angel of Death
|
|
18
|
22
|
12.1
|
18.9
|
13.9
|
Legend
|
|
Total
|
182
|
100.0
|
136.0
|
100.0
|
Analysis -
As we can see from this survey the Horror genre was not significantly successful in 2015:
- The Horror genre grossed £34.9 million, accounting for only 2.7% of total box office.
- However, it did surpass other major genres such as family, romance and fantasy.
- There were 44 Horror releases in 2015 making up 5.8% of the total releases in 2015.
- The Woman in Black: Angel of Death was the highest performing Horror film of 2015.
- The Woman in Black: Angel of Death was the highest performing 15 classified film of UK independent films.
Significance -
Horror films were not particularly successful with the British public in 2015; there is clearly little demand or the movies did not meet the expectations of the target audience. The Woman in Black: Angel of Death was the top Horror of 2015, this is useful information as the piece we want to create uses the same typical Horror conventions as this movie and therefore we know it will cater for our target audience. The fact that the most successful 15 certified independent film was of the Horror genre, is potentially useful information; it tells supports our initial idea to aim our film at age 15-24.
The Registrar General's Social Scale -
The Registrar General’s Social Scale is the way the British Government defines the populace through their occupation:
A benefit of the Registrar General’s Social Scale is that it can help companies to target audiences. However, the scale has been criticised for being both crude and rigid.
BFI Statistical Yearbook: Films with Above Average Shares of Audience Members from Specific Groups of the Registrar General's Social Scale -
Table 8 Films with significant above-average AB audience share, 2015 top 20 films and top UK films
|
Title
|
AB group % of film’s
total audience
|
|
Far from the Madding Crowd (UK)
|
53
|
|
Suffragette (UK)
|
52
|
|
The Second Best Exotic Marigold Hotel (UK)
|
52
|
|
The Theory of Everything (UK)
|
47
|
|
The Lady in the Van (UK)
|
44
|
|
SPECTRE (UK)
|
38
|
|
Star Wars: The Force Awakens (UK)
|
37
|
|
AB share of top 20 and top UK audience (%)
|
33
|
|
AB in total survey population (%)
|
31
|
Table 9 Films with significant above-average C1 audience share, 2015 top 20 films and top UK films
|
Title
|
C1 group % of film’s
total audience
|
|
The Hunger Games: Mockingjay – Part 2
|
41
|
|
Mad Max: Fury Road
|
41
|
|
Legend (UK)
|
39
|
|
Avengers: Age of Ultron (UK)
|
37
|
|
C1 share of top 20 and top UK audience (%)
|
34
|
|
C1 in total survey population (%)
|
34
|
Table 10 Films with significant above-average C2 audience share, 2015 top 20 films and top UK films
|
Title
|
C2 group % of film’s
total audience
|
|
Hotel Transylvania 2
|
24
|
|
Home
|
23
|
|
Pitch Perfect 2
|
23
|
|
Minions
|
23
|
|
Big Hero 6
|
23
|
|
Fifty Shades of Grey
|
22
|
|
Fast & Furious 7
|
21
|
|
C2 share of top 20 and top UK audience (%)
|
18
|
|
C2 in total survey population (%)
|
19
|
Table 11 Films with significant above-average DE audience share, 2015 top 20 films and top UK films
|
Title
|
DE group % of film’s
total audience
|
|
Taken 3
|
29
|
|
Fast & Furious 7
|
26
|
|
Terminator Genisys (UK)
|
21
|
|
Hotel Transylvania 2
|
20
|
|
Home
|
19
|
|
Fifty Shades of Grey
|
19
|
|
Cinderella (UK)
|
18
|
|
DE share of top 20 and top UK audience (%)
|
15
|
|
DE in total survey population (%)
|
16
|
Significance -
Out of all the films in this section of the survey, the film that has most in common with our idea is Taken 3, this film was most popular with the DE audience group. With this in mind, we will aim our piece at C2 and DE audience.
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